News

Industry Average Transaction Price Climbs for Third Consecutive Month
Cars.com reports GM sees highest ATP ever, incentives decrease across the board

CHICAGO, Dec. 2, 2014 /PRNewswire/ -- Cars.com reports today that November's Average Transaction Price (ATP) for new light-vehicle sales in the United States was $30,445, up 0.2 percent ($63) from October, and down -0.6 percent (-$189) from November 2013.

"Industry fundamentals continue to be strong with incentives spending in check and ATPs at very healthy levels," said Jesse Toprak, chief analyst at Cars.com. "Helped by a robust demand for large trucks and large SUVs, in part due to lower gas prices, new-car sales are expected to remain strong into 2015."

General Motors is projected to report its highest ATP ever, while Hyundai/Kia is forecasted to see its highest ATP since September 2012. Industry-wide, ATPs have increased and average incentives have decreased for the third consecutive month.

Incentive spending in November is projected to decrease 0.3 percent ($-8) year-over-year and drop 1.4 percent (-$39) compared to October. The average incentive amount for light-vehicles this month is forecasted to be $2,682.

Manufacturer

November 2014 Forecast Transaction Price

October  2014 Transaction Price

November 2013 Transaction Price

Percent Change November 2013 to November 2014

Percent Change October 2014 to November 2014

Fiat Chrysler

$       31,509

$       31,824

$       31,547

-0.1%

-1.0%

Ford

$       33,014

$       32,896

$       33,562

-1.6%

0.4%

GM

$       36,587

$       35,861

$       34,896

4.8%

2.0%

Honda

$       25,142

$       25,169

$       27,149

-7.4%

-0.1%

Hyundai/Kia

$       23,214

$       23,105

$       22,568

2.9%

0.5%

Nissan

$       24,818

$       24,549

$       28,304

-12.3%

1.1%

Toyota

$       28,710

$       28,323

$       29,515

-2.7%

1.4%

Volkswagen*

$       36,903

$       36,247

$       35,296

4.6%

1.8%

Industry

$       30,445

$       30,382

$       30,634

-0.6%

0.2%

 

Manufacturer

November 2014 Forecast Incentives

October 2014 Incentives

November 2013 Incentives

Percent Change November 2013 to November 2014

Percent Change October 2014 to November 2014

Fiat Chrysler

$         3,172

$         3,098

$         3,065

3.5%

2.4%

Ford

$         3,120

$         3,201

$         3,354

-7.0%

-2.5%

GM

$         3,022

$         3,300

$         3,557

-15.0%

-8.4%

Honda

$         1,706

$         1,846

$         1,897

-10.1%

-7.6%

Hyundai/Kia

$         2,015

$         1,903

$         1,740

15.8%

5.9%

Nissan

$         3,438

$         3,284

$         2,723

26.3%

4.7%

Toyota

$         1,876

$         1,897

$         1,948

-3.7%

-1.1%

Volkswagen*

$         2,741

$         2,598

$         2,200

24.6%

5.5%

Industry

$         2,682

$         2,721

$         2,690

-0.3%

-1.4%

*Volkswagen estimates include Volkswagen, Porsche and Audi makes

About Cars.com
Launched in 1998, Cars.com  is a leading independent research site for car shoppers with approximately 30 million visits per month. The Chicago-based company provides shoppers with credible and easy-to-understand information from consumers and experts.  Leveraging its growing audience, Cars.com informs digital marketing strategies through consumer insights and innovative products, helping automotive dealers and manufacturers more effectively reach in-market car shoppers. Cars.com is owned by Gannett Co., Inc. (NYSE: GCI). For more information, visit www.dealers.cars.com . 

 

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SOURCE Cars.com

For further information: Media Contacts: Thomas Muellner, tmuellner@cars.com, 312-601-5635