One of the most respected names defining the automotive industry for nearly a quarter century, CARS and its portfolio of tech-forward brands -- Cars.com™, Dealer Inspire®, DealerRater®, FUEL™, CreditIQ™and Accu-Trade.com™ -- create a frictionless experience for buyers and sellers and empower our dealer and OEM partners in their role at the center of the automotive ecosystem. CARS success is driven by a proven track record of strategic forward thinking, market responsiveness and brand leadership.
Avg. Monthly Unique Visitors
FY 2021 metrics
Cars.com is a brand leader in the category and enjoys widespread awareness across the car-buying consumer base. Over 27 million consumers visit Cars.com properties on a monthly basis and nearly 70% of them come to us organically. The strength of our organic traffic drives substantial marketing efficiencies, enabling us to invest materially less in advertising as our largest competitor.
CARS operates in the large and growing automotive advertising and technology solutions market. Dealers are investing more in digital solutions, including their websites, to drive operational efficiencies and to meet consumers’ preference to complete more of the car buying transaction online.
Our substantial dealer base of nearly 20,000 customers gives us a significant opportunity to market and cross-sell our growing portfolio of innovative digital solutions. Plus, with 40,000+ dealerships nationwide we have ample room to grow our customer base.
The CARS portfolio of solutions continues to lead the automotive retail movement. Dealers are increasingly embracing digital solutions as a means to meet in-market consumers in the channels that they look to discover, shop, connect, buy and sell. Our CARS portfolio of end-to-end solutions provide OEMs and dealers with the ability to reach consumers directly and efficiently.
Our subscription model generates 88% of our revenue creating a dependable recurring revenue stream. CARS has substantial liquidity, financial flexibility, and cash flow. Our free cash enables us to invest in internal innovation, pursue strategic inorganic growth opportunities, deleverage our balance sheet and repurchase shares.
The CARS management team has deep industry knowledge and experience with a demonstrated track record of delivering results. Our diverse team is focused on corporate responsibility, while leveraging decades of achievement developing and executing strategies that motivate people and help customers increase revenue with the goal of creating shareholder value for our investors.