Alex Vetter serves as the president and chief executive officer of As one of the founding members of, Vetter has helped shape the company from its initial concept into the leading digital automotive marketplace. Prior to chief executive officer, Vetter served in a number of senior management roles for, including senior vice president and chief operating officer.

Vetter has always been passionate about local. He was raised by entrepreneurs and has long had an interest in supporting local businesses who drive local economies and community. It was this passion that led him to a business whose mission is to help local businesses survive and thrive in a digitally driven world.

Vetter received his bachelor’s degree from Providence College where he was a four year division one athlete. He has a wife and two children and spends his spare time coaching and giving back to kids who are also in the growth stage of their lives.


Matthew Gold serves as chief strategy officer for  In this position, Gold is responsible for the strategic direction of the company, including overall strategy, business development / strategic partnerships, and management of’s network properties.  Working with all functions within the business, Gold’s focus is implementing consonant strategies that explore new areas for growth.

Gold joined in 2018 from Alphabet, where he was most recently Head of Strategy & Operations for YouTube’s Emerging Markets Product Partnerships organization. In that role he helped increase penetration of YouTube into its next billion users.  Previously, he served on the leadership team for Google Consumer Surveys, where he helped build a two-sided marketplace for an emerging market research business within the Alphabet ecosystem.  Gold began his career as a consultant at McKinsey & Company, where he advised Fortune 500 companies and private equity funds on strategy, operations, and organizational design issues.  He was also a Fellow at the McKinsey Global Institute.

Gold earned a master’s in Business Administration and Juris Doctor, both with honors, from the Kellogg School of Management and the Pritzker School of Law at Northwestern University. He earned a bachelor’s degree with honors from Princeton University

In his spare time, Gold is an amateur photographer and hiker. 


Doug Miller is Chief Revenue Officer,, overseeing all of the Company's sales channels. This entails managing and growing strategic relationships with more than 20,000 local automotive dealers and partnerships with national dealer groups and more than 30 car manufacturers.

Prior to joining, Miller held the offices of CEO, COO and CRO, with a 20-plus-year career focused on growth, transformation and leadership of interactive businesses at the crossroads of e-commerce, media, advertising, local and travel. He has built and sold startups, scaled and developed teams and platforms, pioneered and sold new products, developed billions of dollars in new business and brings a track record of delivering results.

Most recently, Miller was the Chief Executive Officer of Chatbox, an early stage technology company that created a messaging platform for sales and service teams to chat and exchange structured data with customers, ultimately embedding the technology into the AI-powered chatbots of a Fortune 50 company. He also served as Chief Revenue Officer at online consumer marketplace LivingSocial where he helped grow the company from a small start-up to a global enterprise with nearly $2 billion in sales. Previously, Miller held executive positions at Expedia, Ticketmaster and Citysearch, and he has extensive experience leading large sales and strategy teams as well as integrating acquisitions. In the early days of, Miller led a 20-person embedded sales team and worked to author the Company’s original go-to-market strategy.

Miller earned his B.A., cum laude, with Departmental Honors and Senior Prize in Sociology, from Hamilton College in Clinton, NY.


Jim Rogers serves as chief legal officer for In this position, Rogers is responsible for all areas of the company’s legal and compliance functions, including all relevant aspects of strategic initiatives and acquisitions.

Before joining in 2016, Rogers served as senior vice president and general counsel for Orbitz Worldwide, where he oversaw legal, compliance, corporate communications and government relations. Prior to Orbitz, Rogers was senior vice president and general counsel for TLC Vision. From 1981 until 2010, Rogers practiced law in the Washington, D.C. office of Latham & Watkins, where he ran a broad-based corporate practice counseling clients in the technology sector across a variety of legal and business issues. Prior to Latham & Watkins, Rogers served as a law clerk to both the Hon. Charles Clark of the U.S. Court of Appeals for the Fifth Circuit, and the Hon. Ruth Bader Ginsburg of the U.S. Court of Appeals for the D.C. Circuit.

Rogers earned his law degree from Columbia Law School, a master’s degree in public administration from Princeton and a bachelor’s degree in economics from Yale University.

In his spare time, Rogers is an avid cyclist. He bikes to work every day at, and he biked home from an earlier job--from work in St. Louis to his home in DC.


Becky Sheehan serves as chief financial officer for In this position, Sheehan is responsible for all accounting and financial operations of

Prior to joining in 2017, Sheehan was executive vice president and chief financial officer of FTD where she also served in the office of the chief executive officer. Sheehan presided over a period of tremendous growth at the digital consumer company, which saw revenues more than double during her 10-year tenure fueled by carefully planned organic expansion and acquisitions. In addition to her public company experience as a chief financial officer, Sheehan spent 19 years in public accounting, last as an audit partner with Deloitte LLP. At Deloitte, she also served as the leader of the Manufacturing and Consumer audit practice for the Chicago office. Prior to joining Deloitte, she was a partner with Arthur Andersen.

Sheehan is a certified public accountant and received her bachelor's degree in accounting from Illinois State University.

In her free time, Sheehan enjoys spending time traveling with her family and attending sporting events.


Brooke Skinner Ricketts serves as chief marketing officer for In this position, Skinner Ricketts leads all marketing functions including dealer and consumer brand, communications, creative and data and insights. With a strong track record of optimizing marketing effectiveness and implementing forward-thinking brand strategies, Skinner Ricketts is responsible for helping to ensure that is the trusted platform of choice for automotive consumers and advertisers alike.

Before joining in 2016, Skinner Ricketts served as vice president of brand and design at Avant. Previously, she was head of brand strategy at Twitter, where she delivered revenue-driving creative ideas for Fortune 200 clients. Prior to her time at Avant and Twitter, Skinner Ricketts was senior vice president of brand strategy at DigitasLBi from 2011 until 2014. She launched her career at Doe Anderson and PriceWeber in Louisville, Kentucky.

Skinner Ricketts received her bachelor of arts from Bard College at Simon’s Rock in Great Barrington, Massachusetts.


Tony Zolla serves as chief product officer for In this position, Zolla is responsible for defining’s product strategy for both consumers and advertiser customers, and overseeing the development and launch of new products while guiding the innovation of existing properties.

Zolla joined in 2016 from the $2 billion retailer Redbox, where he served as senior vice president of product and customer experience. He also served as vice president of digital product management, user experience and technology at Ticketmaster where he led global ecommerce product management, UX design, product engineering, and technical operations for the company’s marketplace offerings. Prior to that, Zolla held a number of product and technology roles for retailers including Ulta Beauty, Walmart and Sears.

Zolla holds a master’s degree in business administration from Northwestern University’s Kellogg School of Management; a master’s degree in ecommerce technologies from DePaul University, and a bachelor’s degree in information systems from Loyola University Chicago.

In his free time, Zolla enjoys spending time with his family and is a car enthusiast.