Alex Vetter serves as the president and chief executive officer of As one of the founding members of, Vetter has helped shape the company from its initial concept into the leading digital automotive marketplace. Prior to chief executive officer, Vetter served in a number of senior management roles for, including senior vice president and chief operating officer.

Vetter has always been passionate about local. He was raised by entrepreneurs and has long had an interest in supporting local businesses who drive local economies and community. It was this passion that led him to a business whose mission is to help local businesses survive and thrive in a digitally driven world.

Vetter received his bachelor’s degree from Providence College where he was a four year division one athlete. He has a wife and two children and spends his spare time coaching and giving back to kids who are also in the growth stage of their lives.


Becky Sheehan serves as chief financial officer for In this position, Sheehan is responsible for all accounting and financial operations of

Prior to joining in 2017, Sheehan was executive vice president and chief financial officer of FTD where she also served in the office of the chief executive officer. Sheehan presided over a period of tremendous growth at the digital consumer company, which saw revenues more than double during her 10-year tenure fueled by carefully planned organic expansion and acquisitions. In addition to her public company experience as a chief financial officer, Sheehan spent 19 years in public accounting, last as an audit partner with Deloitte LLP. At Deloitte, she also served as the leader of the Manufacturing and Consumer audit practice for the Chicago office. Prior to joining Deloitte, she was a partner with Arthur Andersen.

Sheehan is a certified public accountant and received her bachelor's degree in accounting from Illinois State University.

In her free time, Sheehan enjoys spending time traveling with her family and attending sporting events.


Matthew Gold serves as chief strategy officer for  In this position, Gold is responsible for the strategic direction of the company, including overall strategy, business development / strategic partnerships, and management of’s network properties.  Working with all functions within the business, Gold’s focus is implementing consonant strategies that explore new areas for growth.

Gold joined in 2018 from Alphabet, where he was most recently Head of Strategy & Operations for YouTube’s Emerging Markets Product Partnerships organization. In that role he helped increase penetration of YouTube into its next billion users.  Previously, he served on the leadership team for Google Consumer Surveys, where he helped build a two-sided marketplace for an emerging market research business within the Alphabet ecosystem.  Gold began his career as a consultant at McKinsey & Company, where he advised Fortune 500 companies and private equity funds on strategy, operations, and organizational design issues.  He was also a Fellow at the McKinsey Global Institute.

Gold earned a master’s in Business Administration and Juris Doctor, both with honors, from the Kellogg School of Management and the Pritzker School of Law at Northwestern University. He earned a bachelor’s degree with honors from Princeton University

In his spare time, Gold is an amateur photographer and hiker. 


Doug Miller is Chief Revenue Officer,, overseeing all of the Company's sales channels. This entails managing and growing strategic relationships with more than 20,000 local automotive dealers and partnerships with national dealer groups and more than 30 car manufacturers.

Prior to joining, Miller held the offices of CEO, COO and CRO, with a 20-plus-year career focused on growth, transformation and leadership of interactive businesses at the crossroads of e-commerce, media, advertising, local and travel. He has built and sold startups, scaled and developed teams and platforms, pioneered and sold new products, developed billions of dollars in new business and brings a track record of delivering results.

Most recently, Miller was the Chief Executive Officer of Chatbox, an early stage technology company that created a messaging platform for sales and service teams to chat and exchange structured data with customers, ultimately embedding the technology into the AI-powered chatbots of a Fortune 50 company. He also served as Chief Revenue Officer at online consumer marketplace LivingSocial where he helped grow the company from a small start-up to a global enterprise with nearly $2 billion in sales. Previously, Miller held executive positions at Expedia, Ticketmaster and Citysearch, and he has extensive experience leading large sales and strategy teams as well as integrating acquisitions. In the early days of, Miller led a 20-person embedded sales team and worked to author the Company’s original go-to-market strategy.

Miller earned his B.A., cum laude, with Departmental Honors and Senior Prize in Sociology, from Hamilton College in Clinton, NY.


Jim Rogers serves as chief legal officer for In this position, Rogers is responsible for all areas of the company’s legal and compliance functions, including all relevant aspects of strategic initiatives and acquisitions.

Before joining in 2016, Rogers served as senior vice president and general counsel for Orbitz Worldwide, where he oversaw legal, compliance, corporate communications and government relations. Prior to Orbitz, Rogers was senior vice president and general counsel for TLC Vision. From 1981 until 2010, Rogers practiced law in the Washington, D.C. office of Latham & Watkins, where he ran a broad-based corporate practice counseling clients in the technology sector across a variety of legal and business issues. Prior to Latham & Watkins, Rogers served as a law clerk to both the Hon. Charles Clark of the U.S. Court of Appeals for the Fifth Circuit, and the Hon. Ruth Bader Ginsburg of the U.S. Court of Appeals for the D.C. Circuit.

Rogers earned his law degree from Columbia Law School, a master’s degree in public administration from Princeton and a bachelor’s degree in economics from Yale University.

In his spare time, Rogers is an avid cyclist. He bikes to work every day at, and he biked home from an earlier job--from work in St. Louis to his home in DC.


Brooke Skinner Ricketts serves as chief marketing officer for In this position, Skinner Ricketts leads all marketing functions including dealer and consumer brand, communications, creative and data and insights. With a strong track record of optimizing marketing effectiveness and implementing forward-thinking brand strategies, Skinner Ricketts is responsible for helping to ensure that is the trusted platform of choice for automotive consumers and advertisers alike.

Before joining in 2016, Skinner Ricketts served as vice president of brand and design at Avant. Previously, she was head of brand strategy at Twitter, where she delivered revenue-driving creative ideas for Fortune 200 clients. Prior to her time at Avant and Twitter, Skinner Ricketts was senior vice president of brand strategy at DigitasLBi from 2011 until 2014. She launched her career at Doe Anderson and PriceWeber in Louisville, Kentucky.

Skinner Ricketts received her bachelor of arts from Bard College at Simon’s Rock in Great Barrington, Massachusetts.


Dave Domm serves as the chief product officer for In this role, Domm is responsible for the product development and user experience design functions for all of the company’s digital offerings. Domm currently oversees the implementation of’s global product experience for all marketplace users, and the growth and expansion of the company’s suite of digital advertising solutions for its advertiser customers.

Prior to, Domm was the head of product at Rightpoint, where he spearheaded the launch of a principal product division at one of the nation’s leading technology development and digital media agencies. Previously, Domm founded and served as chief executive officer of three funded startups, including Dark Vale Games, an online games studio whose flagship mass-multiplayer online game became a worldwide top seller; Gameslam, an app and browser-based real-time fantasy sports platform that was named ESPN’s 2011 “App of the Year”; and Raceline Motorworks, an experience-based retail company operating mall based children’s retail stores throughout North America and the Caribbean.

Domm began his career in corporate finance working for several leading New York investment banks and private equity funds, with a focus on distressed debt and equity investments in North America and the EU. He earned his B.A. in economics, cum laude, from Colgate University in Hamilton, NY.

In his free time, Domm enjoys hacking up the golf course with his toddler sons, pretending to be a foodie and consuming all things classic cars.


Fred Lee serves as chief technology officer for In this position, Lee manages the technical and data engineering teams and is responsible for the product, data and operational platforms.

Prior to, Lee was the vice president of digital architecture at Grainger and chief technology officer at Gamut, a fully-owned subsidiary of Grainger. Previously, Lee was the chief technology officer at Belly, a six-year-old Chicago startup with top-tier investors, such as Andreessen Horowitz and Lightbank.

Before his time at Belly, Lee was the chief information officer and chief technology officer of Enova International, Inc. (NYSE: ENVA). During his time at Enova, he helped launch eight businesses in six different countries while managing a team of 250 engineers, five data centers, and multiple systems.

Lee served as the director of web strategy at Vail Systems prior to joining Enova, where he was responsible for the creation and development of the company’s web-based services and products.

Lee received a bachelor’s degree in industrial engineering from Purdue University and a Juris Doctor from Loyola University Chicago School of Law.


D.V. Williams is Chief People Officer at, where he leads all aspects of Human Resources. Passionate about people and career development, Williams focuses on attracting, retaining and developing the best talent by further expanding and innovating the use of HR technology across CARS. He also helps foster an environment and culture that keeps diversity and inclusion at the center of everything CARS does.

Prior to his role at CARS, Williams led Human Resources, Strategy and Enabling Functions at Tyson Foods, Inc., where he was instrumental in creating the first enterprise-wide business partner shared service organization supporting 5,000 employees. Williams also worked in HR for Whirlpool Corporation, leading global diversity.

A native of Chicago, Williams received his MBA from the University of Notre Dame with a focus in Strategy. He graduated from the University of Illinois in Champaign with a Bachelor of Science degree in Political Science and Economics and received master’s degrees in Education and in Labor and Employee Relations.

Williams has served on the board of the Benton Harbor-St. Joseph YMCA Black and Latino Achievers program, a junior board member of the Heartland Alliance organization, a volunteer for the Chicago Scholars Foundation and is an active member of Kappa Alpha Psi Fraternity, Incorporated. In his spare time, he has personally mentored over 30 high school and college students. He is also a lover of street/graffiti art and documentaries.