News
CHICAGO, Jan. 5, 2015 /PRNewswire/ -- Cars.com reports today that December's Average Transaction Price (ATP) for new light-vehicle sales in the United States was $31,550, up 3.6 percent ($1,105) from November, and 5.2 percent ($1,562) year-over-year.
"Thanks to the healthy sales performance of luxury vehicles as well as SUVs and trucks, industry Average Transaction Price reached its highest point of the year this month at $31,550," said Jesse Toprak, chief analyst at Cars.com. "Incentives are only up $100 per unit while ATPs are up over $1,500 per unit year-over-year, indicating higher overall profitability for the automakers – everything else being equal."
Incentive spending in December is projected to decrease 1.1 percent ($-32) from last month and increase 3.5 percent ($100) from December 2013. The average incentive amount for light-vehicles this month is forecasted to be $2,860.
|
Manufacturer |
December 2014 Forecast Transaction Price |
November 2014 Transaction Price |
December 2013 Transaction Price |
Percent Change December 2013 to December 2014 |
Percent Change November 2014 to December 2014 |
|
Fiat Chrysler |
$32,601 |
$31,509 |
$31,479 |
3.6% |
3.5% |
|
Ford |
$33,740 |
$33,014 |
$32,703 |
3.2% |
2.2% |
|
GM |
$38,042 |
$36,587 |
$34,380 |
10.7% |
4.0% |
|
Honda |
$25,254 |
$25,142 |
$24,909 |
1.4% |
0.4% |
|
Hyundai/Kia |
$23,327 |
$23,214 |
$22,440 |
4.0% |
0.5% |
|
Nissan |
$25,142 |
$24,818 |
$25,154 |
0.0% |
1.3% |
|
Toyota |
$29,480 |
$28,710 |
$28,208 |
4.5% |
2.7% |
|
Volkswagen* |
$37,896 |
$36,903 |
$35,391 |
7.1% |
2.7% |
|
Industry |
$31,550 |
$30,445 |
$29,988 |
5.2% |
3.6% |
|
Manufacturer |
December 2014 Forecast Incentives |
November 2014 Incentives |
December 2013 Incentives |
Percent Change December 2013 to December 2014 |
Percent Change November 2014 to December 2014 |
|
Fiat Chrysler |
$2,986 |
$3,174 |
$3,037 |
-1.7% |
-5.9% |
|
Ford |
$3,118 |
$3,252 |
$3,397 |
-8.2% |
-4.1% |
|
GM |
$3,367 |
$3,525 |
$3,649 |
-7.7% |
-4.5% |
|
Honda |
$2,174 |
$2,060 |
$1,931 |
12.6% |
5.5% |
|
Hyundai/Kia |
$2,065 |
$2,230 |
$1,658 |
24.5% |
-7.4% |
|
Nissan |
$3,301 |
$3,472 |
$2,810 |
17.5% |
-4.9% |
|
Toyota |
$2,044 |
$1,949 |
$2,056 |
-0.6% |
4.9% |
|
Volkswagen* |
$2,568 |
$2,950 |
$2,370 |
8.4% |
-13.0% |
|
Industry |
$2,860 |
$2,892 |
$2,760 |
3.6% |
-1.1% |
*Volkswagen estimates include Volkswagen, Porsche and Audi makes
About Cars.com
Launched in 1998,
Cars.com
is a leading independent research site for car shoppers with approximately 30 million visits per month. The Chicago-based company provides shoppers with credible and easy-to-understand information from consumers and experts. Leveraging its growing audience, Cars.com informs digital marketing strategies through consumer insights and innovative products, helping automotive dealers and manufacturers more effectively reach in-market car shoppers. Cars.com is owned by Gannett Co., Inc. (NYSE: GCI). For more information, visit
www.dealers.cars.com
.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/december-industry-average-transaction-price-reaches-highest-point-in-2014-300015606.html
SOURCE Cars.com, LLC