News

Plentiful May Incentives Make for Buyer's Market
Cars.com Chief Analyst Discusses Month's Incentive Programs

CHICAGO, May 20, 2014 /PRNewswire/ -- As manufacturers and dealerships around the country work to move old inventory, the result of a relatively slow sales pace so far this year, lease deals and new-car incentives are abundant this month. May brings climbing incentives in the highly competitive mid-sized sedan and compact segments, as well as significant incentives in the large truck category.

The compact SUV segment continues to drive showroom traffic for dealers, bolstered by additional deals on models such as the 2014 Chevrolet Equinox, 2014 Ford Escape, 2014 Honda CR-V, 2014 Hyundai Santa Fe, and the 2014 Nissan Juke, which will continue throughout the month.

"Though new-car sales are picking up after a slow start in 2014, above-average inventory levels will likely keep consumer incentives high through spring and into the summer sales period," said Jesse Toprak, chief analyst for Cars.com, an automotive digital marketing company and car shopping site. "Considering how much value consumers are getting for their money today, we can safely claim that there has never been a better time to buy a car."

The following high-value incentives continue through the end of May:

Finance Incentives:

Model

Deal

Expiration Date

2014 Cadillac SRX

0.9% APR for 36 months

6/2/14

2014 Buick Enclave

0% APR for 60 months

6/2/14

2014 MINI Cooper

0.9% APR for up to 48 months

6/2/14

2015 Mazda MAZDA6

0.9% APR for 36 months

6/2/14

2014 Lexus IS 250

0.9% APR for up to 36 months

6/2/14

Cash Incentives:

Model

Deal

Expiration Date

2014 Kia Optima

$1,500 cash allowance

6/2/14

2014 Chevrolet Camaro

$2,000 cash allowance

6/2/14

2014 Ford F-150

Up to $8,000 in total savings

6/2/14

2014 Chevrolet Silverado 1500 Double Cab All-Star Edition 4WD

$8,600 total value

6/2/14

2014 Volvo S60

Up to $2,500 in allowance, $1,500 Volvo Allowance and $1,000 Loyalty Bonus

6/2/14

Lease Incentives:

Model

Deal

Expiration

2014 BMW 328i

$359/month for 36 months, $4,084 down, 10,000 miles/year

6/2/14

2014 Jeep Cherokee

$199/month for 36 months, $3,699 down, 10,000 miles/year

6/2/14

2014 Volkswagen Jetta

$159/month for 36 months, $2,349 down, 12,000 miles/year

6/30/14

2014 Nissan Altima

$189/month for 36 months, $1,999 down, 12,000 miles/year

6/2/14

2014 Infiniti Q50 3.7 Premium

$369/month for 39 months, $2,999 down, 10,000 miles/year

6/2/14

*Cash allowance may indicate customer cash, cash back, or other manufacturer terminology

ABOUT CARS.COM

Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools to take the drama out of car shopping. Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC.

SOURCE Cars.com

For further information: Thomas Muellner, 312.601.5635, tmuellner@cars.com