News
CHICAGO, Feb. 28, 2014 /PRNewswire/ -- Cars.com, the leading online resource for buying and selling new and used cars and a comprehensive digital marketing resource for car dealerships and manufacturers, estimated today that the average transaction price (ATP) this month for light-vehicles in the United States was $29,520, down $362 (-1.2 percent) from January and $1,320 (-4.3 percent) from February 2013.
Additionally, Jesse Toprak, chief analyst for Cars.com, announced that the average incentive this month for light vehicles was $2,372, down $11 (-0.5 percent) from January and down $106 (-4.3 percent) from February 2013.
"Strong sales of small, lower cost SUVs and decreased demand within the large-truck segment contributed to another month of declining transaction prices," said Toprak. "These are the lowest incentive levels we've seen since October 2012, but as the weather warms in the coming weeks, we expect both incentive spending and transaction prices to increase. This growth will be fueled by mounting dealer inventory and rising demand for high-priced vehicles, specifically within the luxury and large-trucks segments."
|
Manufacturer |
February |
January 2014 |
February |
Percent Change |
Percent |
|
Chrysler Group |
$30,382 |
$31,064 |
$29,474 |
3.1% |
-2.2% |
|
Ford |
$31,694 |
$32,032 |
$32,486 |
-2.4% |
-1.1% |
|
GM |
$33,515 |
$33,845 |
$32,763 |
2.3% |
-1.0% |
|
Honda |
$26,018 |
$26,312 |
$27,286 |
-4.6% |
-1.1% |
|
Hyundai/Kia |
$22,506 |
$22,476 |
$23,304 |
-3.4% |
0.1% |
|
Nissan |
$24,647 |
$25,262 |
$25,506 |
-3.4% |
-2.4% |
|
Toyota |
$28,025 |
$28,502 |
$29,486 |
-5.0% |
-1.7% |
|
Volkswagen |
$35,718 |
$35,442 |
$34,421 |
3.8% |
0.8% |
|
Industry |
$29,520 |
$29,882 |
$30,840 |
-4.3% |
-1.2% |
Manufacturer
February
January 2014
February
Percent
Percent
Chrysler Group
$2,764
$2,776
$3,292
-16.0%
-0.4%
Ford
$3,197
$3,264
$2,896
10.4%
-2.1%
GM
$2,849
$2,792
$3,376
-15.6%
2.0%
Honda
$1,756
$1,661
$1,218
44.2%
5.7%
Hyundai/Kia
$2,040
$1,945
$1,429
42.8%
4.9%
Nissan
$2,562
$2,359
$2,570
-0.3%
8.6%
Toyota
$1,878
$1,920
$1,587
18.3%
-2.2%
Volkswagen
$2,349
$2,098
$1,869
25.7%
12.0%
Industry
$2,372
$2,383
$2,478
-4.3%
-0.5%
2014
Incentives
Incentives
2013
Incentives
Change
February
2013 to February
2014
Change
January 2014
to February
2014
ABOUT CARS.COM
Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools to take the drama out of car shopping. Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).
SOURCE Cars.com