One of the most respected names defining the automotive industry for nearly a quarter century, CARS and its family of brands --, Dealer Inspire®, DealerRater® and FUEL -- create a frictionless experience for buyers and sellers and empower dealer partners in their role at the center of the automotive ecosystem. CARS success is driven by a proven track record of strategic forward thinking, market responsiveness and brand leadership.


Significant Headroom in Large and Fragmented Addressable Market

Our substantial dealer base of nearly 19,000 customers gives us a significant opportunity to market our growing range of products and solutions. Plus, with 40,000+ dealerships nationwide, we have ample room to grow our customer base.

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Leading Brand with Strong Organic Traffic is a brand leader in the category and enjoys widespread awareness across the car-buying consumer base. Over 26 million consumers visit properties on a monthly basis and over 70% of them come to us organically. The strength of our organic traffic drives substantial marketing efficiencies. We spend half as much on advertising as our largest competitor.

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Well Positioned to Lead into the Future of Digital Automotive Buying

The CARS family of brands continues to lead the automotive retail movement. Dealers are increasingly embracing digital solutions as a means to meet in-market consumers in the channels that they look to discover, shop, connect, and buy, Our CARS family of brands provides tech-forward, responsive, and measurable solutions for OEMs and dealerships to reach consumers directly and efficiently.


Resilient Business Model with Attractive Free Cash Flow Profile and Strong Balance Sheet

Our subscription model generates 85% of our revenue creating a dependable recurring revenue stream. CARS has substantial liquidity, financial flexibility, and cash flow. Our free cash enables us to invest in internal innovation, deleverage our balance sheet and pursue strategic inorganic growth opportunities.


Strong, Experienced Management Team

The CARS management team has deep industry knowledge and experience with a demonstrated track record of delivering results. Our diverse team is focused on corporate responsibility, while leveraging decades of achievement developing and executing strategies that motivate people and help customers increase revenue with the goal of creating shareholder value for our investors.