Alex Vetter

Alex Vetter, Chief Executive Officer and President

Alex Vetter serves as the president and chief executive officer of As one of the founding members of, Vetter has helped shape the company from its initial concept into the leading digital automotive marketplace. Prior to chief executive officer, Vetter served in a number of senior management roles for, including senior vice president and chief operating officer.

Vetter has always been passionate about local. He was raised by entrepreneurs and has long had an interest in supporting local businesses who drive local economies and community. It was this passion that led him to a business whose mission is to help local businesses survive and thrive in a digitally driven world.

Vetter received his bachelor’s degree from Providence College where he was a four year division one athlete. He has a wife and two children and spends his spare time coaching and giving back to kids who are also in the growth stage of their lives.