Chief Financial Officer
Sonia serves as CARS’ Chief Financial Officer and in this role, she is responsible for CARS’ financial health and leads accounting, finance and analytics, treasury, investor relations and strategic planning. Sonia joined CARS as Chief Financial Officer in July 2020 and was reappointed to the role in October 2022 after serving as Chief Financial Officer of Convoy from April 2022 to September 2022. A former Morgan Stanley investment banker and McKinsey & Co. consultant, Sonia spent 10 years with the Redbox organization, first joining then-parent Outerwall in 2010. It was under her watch that the company was acquired by Apollo Global Management and launched its Redbox On Demand online video store. Sonia holds a M.B.A from Harvard University, M.S. from Massachusetts Institute of Technology, and B.S.E from Princeton University.