Management

Jennifer Vianello

Chief Marketing Officer

Jennifer was appointed as Chief Marketing Officer of Cars.com Inc. (CARS) in July 2022. In this position, she leads the strategy for all design and marketing functions to create a seamless experience for our shoppers and sellers. Jennifer is also responsible for performance marketing solutions including all media buying, reporting and analytics supporting CARS' brands and solutions.

Prior to joining CARS, Jennifer served as executive vice president and managing director at Publicis Groupe, where she played an integral role in Publicis’ transformation from a holding company into a platform strategy. During her tenure with the company, she worked with cross-functional teams to unite media, data, and SaaS technology solutions into a connected strategy. Jennifer held various leadership positions in Publicis Media, during her time with the company she built its global business development function, transformed large consumer packaged goods and retail accounts, and piloted new products and services.

Jennifer holds an MBA from Chicago Booth in Marketing, Economics, and Statistics and a Bachelor of Arts in Arts, Entertainment, and Media Management from Columbia College Chicago.