Management

Jennifer Vianello

Chief Marketing Officer

Jennifer was appointed as Chief Marketing Officer of Cars.com Inc. (d/b/a Cars Commerce) in July 2022. In this position, she leads the strategy and execution for all marketing, design, and media functions to create a seamless experience for our shoppers and sellers. Jennifer also oversees delivery of the Cars Commerce Media Network and marketing agency services on behalf of our customers.

A former Cars.com employee from 2007-2010, Jennifer spent the intervening years at Publicis Groupe, most recently as Executive Vice President and Managing Director within Publicis Media.  She played an integral role in its transformation from a holding company to a platform company, uniting media, data, content, and technology into connected solutions for multinational clients.  During her time with the company, she built the Publicis Media global business development function, transformed large consumer packaged goods and retail accounts, ran regional offices, and piloted new products and services.

Jennifer holds an MBA from Chicago Booth in Marketing, Economics, and Statistics and a Bachelor of Arts in Arts, Entertainment, and Media Management from Columbia College Chicago.