Board of Directors
Bala is the EVP, Chief Digital, Technology and Transformation Officer of UPS. Bala has more than 15 years of leadership and management experience and is a seasoned technology and digital executive with significant expertise in digital transformations and building out best-in-class consumer experiences in competitive environments. Bala previously served as the Chief Digital Officer of AT&T from 2018-2022, where he lead efforts to transform the digital experience of customers and employees across all touchpoints – stores, call centers, online and in-home. Bala was responsible for the company initiatives to offer multichannel experience to customers. Bala previously served as the Chief Digital Officer of Best Buy Company, Inc. from 2017 to 2018, where he was responsible for Best Buy’s Digital Organization, leading technology strategy for the enterprise, various growth initiatives and the product teams that support the $6 billion eCommerce business, a key element of its turnaround story over the past five years. He also served as Best Buy’s Chief Technology Officer from 2012 to 2017. From 2008 to 2012, he was Vice President, Technology Strategy and Enterprise Architecture at T-Mobile USA, Inc., one of the largest providers of wireless voice and data communications services in the United States. Bala held various roles at T-Mobile from 2000 to 2008, including Senior Director, Systems Engineering & Strategy. Prior to that, he served multiple roles at Omnipoint Communications Services, Inc., Ericsson, Inc. and DSC Communications, Inc. Bala holds an MBA from Fuqua School of Business, Duke University and an MS in Electrical Engineering from the University of Oklahoma and a Bachelor of Engineering from the University of Madras.