Alex Vetter

Chief Executive Officer

Alex Vetter serves as the chief executive officer of Inc. (CARS). As one of the founding members of, Alex has helped shape the Company from its initial concept into a leading digital marketplace and platform powering innovative solutions and frictionless omni-channel experiences for the automotive industry.

Prior to becoming chief executive officer, Alex served in a number of senior management roles for, including president, senior vice president and chief operating officer.

Alex has always been passionate about enabling local businesses. He was raised by entrepreneurs and has long had an interest in supporting businesses that drive local economies and communities. It was this passion that led him to a Company whose mission is to help enable local businesses in a digitally driven world.

Alex received his bachelor’s degree from Providence College where he was a four-year division one athlete. He has a wife and two children and spends his spare time coaching and giving back to kids who are also in the growth stage of their lives.