FUEL™, a Cars.com Inc. solution, harnesses the combination of consumer targeting and digital video to help automotive dealers and automakers reach in-market shoppers in new, more precise ways. Only a fraction of the population is in the market to buy a car, but today the auto industry spends billions of dollars trying to reach that small population with mass market TV advertising. With a TAM of approximately $10 billion and powered by Cars.com’s pure, first-party audience data, FUEL delivers relevant, customized, high-production value video content only to active local car shoppers, maximizing the ROI and market share gains for both dealer and automaker partners and provides a significant competitive edge. FUEL ensures customers receive preferred market reach without territorial competition or saturation, and the product is currently exclusive by zip code, giving dealers access to an undivided audience and unparalleled advantage.