CARS is a leading digital marketplace and solutions provider revolutionizing automotive retail.

Established in 1998, CARS has evolved from the eponymous marketplace, that serves over 25 million monthly in-market car shoppers, into an integrated portfolio of products and solutions including, Dealer Inspire®, DealerRater® CreditIQ, and FUEL. Together, these brands are driving the future of automotive retail by developing omni-channel experiences that inspire, match and connect tens of millions of car buyers with local sellers and OEMs across the country.

The end-to-end digital experience provided by the CARS family of brands optimizes time, budget and resources for the benefit of both car buyers and sellers, and it all began with the search for the perfect car.

For nearly a quarter century, has equipped shoppers with unrivaled editorial content, resources, reviews and digital tools to confidently match with the right dealership and purchase the vehicle that best suits them. More than 19,000 dealerships and almost all auto manufacturers nationwide rely on’s marketplace solutions and proprietary data-driven intelligence to efficiently identify and showcase their inventory to in-market ready-to-buy consumers.

Dealer Inspire runs the digital storefront for over 5,300 dealers across 40 global automotive brands. Dealer Inspire’s website technology platform coupled with innovative digital retailing solutions is a catalyst for selling more vehicles, more efficiently. This technology is future-proofing dealerships and giving them greater control over how consumers interact with their brands.

DealerRater accelerates dealerships’ ability to automate and amplify positive car buyer feedback, enhance online reputation management, boost search rankings and grow their brands. With more than 11 million reviews and counting, DealerRater is the industry’s leading car dealer review and reputation management engine, promoting transparency and integrity by spotlighting consumers’ first-hand car-shopping experiences.

Most recently, CARS launched FUEL. Powered by’s pure, first-party audience data, FUEL delivers relevant video content to only active local car shoppers, maximizing the ROI and market share gains for its dealer and automaker partners and providing a significant competitive edge.

The CARS platform is fueled by a powerful combination of valuable first-party audience data from the marketplace, industry-leading technology and innovative marketing and sales solutions to deliver a seamless, convenient and accessible car shopping and selling experience.