Alex Vetter serves as the president and chief executive officer of As one of the founding members of, Vetter has helped shape the company from its initial concept into the leading digital automotive marketplace. Prior to chief executive officer, Vetter served in a number of senior management roles for, including senior vice president and chief operating officer.

Vetter has always been passionate about local. He was raised by entrepreneurs and has long had an interest in supporting local businesses who drive local economies and community. It was this passion that led him to a business whose mission is to help local businesses survive and thrive in a digitally driven world.

Vetter received his bachelor’s degree from Providence College where he was a four year division one athlete. He has a wife and two children and spends his spare time coaching and giving back to kids who are also in the growth stage of their lives.

Outside of, Vetter is an active technology investor and advisor, helping entrepreneurs and companies transition from growth stage to scale. He currently serves as director of RepairPal, Inc, and on the advisory boards of several technology ventures including Shotfarm LLC and Earshot, Inc. He’s a frequent speaker and guest lecturer to businesses and universities, and has appeared in many leading publications and as keynote speaker at industry events.


John Clavadetscher serves as chief revenue officer for In this position, Clavadetscher oversees the company's local direct and major account businesses, which includes managing strategic relationships with more than 20,000 local automotive dealers and partnerships with national dealer groups and over 30 car manufacturers.

Clavadetscher joined in 1999 and is responsible for setting the sales and customer acquisition and service strategy, ensuring the company meets its revenue and retention goals. He currently oversees a team of nearly 500 sales personnel nationwide. Clavadetscher strives to create an environment that enables his team to succeed through training, development and communication, turning them into consultants who help their dealer customers better reach and influence today’s consumers through data-driven insights.

Clavadetscher received a bachelor's degree in American studies from Georgetown University, graduating Phi Beta Kappa.


Cynthia Hiskes serves as chief people officer for In this position, Hiskes is responsible for the strategic direction of all human resources functions and leading all human resources teams, including Employee Relations, Total Rewards and Benefits, Recruiting, Organizational Development, Talent Management and HR Systems. Working cross-functionally to support all areas of the business, Hiskes' focus is on perpetuating a company brand and culture that aligns with strategic direction and business results by attracting, retaining and cultivating world class talent.

Hiskes joined in June 2015 from Ferrara Candy Company, where she was chief human resources officer. She also served as global human resources director for London-based Rexam, guiding global human resources functions and launching mission critical systems and processes. Prior to her time at Rexam, Hiskes served in a variety of human resources management roles at Freescale Semiconductor (formerly Motorola SPS). She began her career at Procter & Gamble serving in a series of positions of manufacturing operations.

Hiskes earned her Bachelor of Science in engineering from the University of Illinois Urbana-Champaign and continued her education at University of Michigan Ross School of Business, completing the Executive Human Resource Program in 2011.

Helping others unlock their potential, identify and create the life they desire is a passion Hiskes has enjoyed since high school. The passion manifests itself across her personal and professional life, and culminated in certification as an Energy Leadership Coach to hon her skills and provide greater value.


Greg McGivney serves as chief strategy officer for In this position, McGivney is responsible for the strategic direction of Critical to the company's success, McGivney's function leads business development efforts, cultivates and maintains partnerships and alliances, and explores new revenue opportunities and leads mergers and acquisitions.

McGivney joined in 2003 after leaving his role as chief operating officer of By-Products Interactive, a $50 million agriculture brokerage and publishing company. Prior to his role with By-Products, McGivney led teams as a manager in the strategy consulting practice with Cap Gemini Ernst & Young and also held strategy and corporate finance positions at Waste Management.

McGivney is a graduate of Marquette University and received his master's degree in business administration from Northwestern University's Kellogg Graduate School of Management. He currently serves on the board of directors of RepairPal.

McGivney enjoys traveling and spoiling his nephews and trying to get them to write code versus just benefiting from it. McGivney is a volunteer for Mission of Mercy bringing free dental care to communities in Wisconsin.


Jim Rogers serves as chief legal officer for In this position, Rogers is responsible for all areas of the company’s legal and compliance functions, including all relevant aspects of strategic initiatives and acquisitions.

Before joining in 2016, Rogers served as senior vice president and general counsel for Orbitz Worldwide, where he oversaw legal, compliance, corporate communications and government relations. Prior to Orbitz, Rogers was senior vice president and general counsel for TLC Vision. From 1981 until 2010, Rogers practiced law in the Washington, D.C. office of Latham & Watkins, where he ran a broad-based corporate practice counseling clients in the technology sector across a variety of legal and business issues. Prior to Latham & Watkins, Rogers served as a law clerk to both the Hon. Charles Clark of the U.S. Court of Appeals for the Fifth Circuit, and the Hon. Ruth Bader Ginsburg of the U.S. Court of Appeals for the D.C. Circuit.

Rogers earned his law degree from Columbia Law School, a master’s degree in public administration from Princeton and a bachelor’s degree in economics from Yale University.

In his spare time, Rogers is an avid cyclist. He bikes to work every day at, and he biked home from an earlier job--from work in St. Louis to his home in DC.


Becky Sheehan serves as chief financial officer for In this position, Sheehan is responsible for all accounting and financial operations of

Prior to joining in 2017, Sheehan was executive vice president and chief financial officer of FTD where she also served in the office of the chief executive officer. Sheehan presided over a period of tremendous growth at the digital consumer company, which saw revenues more than double during her 10-year tenure fueled by carefully planned organic expansion and acquisitions. In addition to her public company experience as a chief financial officer, Sheehan spent 19 years in public accounting, last as an audit partner with Deloitte LLP. At Deloitte, she also served as the leader of the Manufacturing and Consumer audit practice for the Chicago office. Prior to joining Deloitte, she was a partner with Arthur Andersen.

Sheehan is a certified public accountant and received her bachelor's degree in accounting from Illinois State University.

In her free time, Sheehan enjoys spending time traveling with her family and attending sporting events.


Brooke Skinner Ricketts serves as chief marketing officer for In this position, Skinner Ricketts leads all marketing functions including dealer and consumer brand, communications, creative and data and insights. With a strong track record of optimizing marketing effectiveness and implementing forward-thinking brand strategies, Skinner Ricketts is responsible for helping to ensure that is the trusted platform of choice for automotive consumers and advertisers alike.

Before joining in 2016, Skinner Ricketts served as vice president of brand and design at Avant. Previously, she was head of brand strategy at Twitter, where she delivered revenue-driving creative ideas for Fortune 200 clients. Prior to her time at Avant and Twitter, Skinner Ricketts was senior vice president of brand strategy at DigitasLBi from 2011 until 2014. She launched her career at Doe Anderson and PriceWeber in Louisville, Kentucky.

Skinner Ricketts received her bachelor of arts from Bard College at Simon’s Rock in Great Barrington, Massachusetts.


Tony Zolla serves as chief product officer for In this position, Zolla is responsible for defining’s product strategy for both consumers and advertiser customers, and overseeing the development and launch of new products while guiding the innovation of existing properties.

Zolla joined in 2016 from the $2 billion retailer Redbox, where he served as senior vice president of product and customer experience. He also served as vice president of digital product management, user experience and technology at Ticketmaster where he led global ecommerce product management, UX design, product engineering, and technical operations for the company’s marketplace offerings. Prior to that, Zola held a number of product and technology roles for retailers including Ulta Beauty, Walmart and Sears.

Zolla holds a master’s degree in business administration from Northwestern University’s Kellogg School of Management; a master’s degree in ecommerce technologies from DePaul University, and a bachelor’s degree in information systems from Loyola University Chicago.

In his free time, Zola enjoys spending time with his family and is a car enthusiast.